Edelman tasks Matt Hurst with new role developing company culture

Edelman has handed its UK tech head Matt Hurst a new global role developing the agency's international company culture across its 67 offices.

Matt Hurst: global development role
Matt Hurst: global development role

Hurst, whose job title is now global executive VP, culture, will retain his tech clients but will be replaced as MD of Edelman's tech practice by Justin Westcott, who returns to London after three years working in the agency’s UAE office.

Hurst, who was made MD of UK tech in 2012 and first joined the agency in 2007, said: "I believe Edelman being global, independent and a family firm creates a vibrant, compelling culture for both our clients and people. Powerful company cultures come from combining a corporation’s values and DNA with the richness of local culture."

Westcott ran Edelman UAE's consumer and technology practices, and was most recently acting general manager there. 


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