Speaker in the spotlight: Metro head of online content Martin Ashplant at Social PR Strategies

Martin Ashplant will be speaking at the Social PR Strategies conference on 5 February and joins a line up of top professionals in PR and comms to discuss how to get the best out of social media.

Martin Ashplant: "Metro is all about stories worth sharing."
Martin Ashplant: "Metro is all about stories worth sharing."

How do you define the media today?

Constantly changing. What is the most important factor to consider one year could be old news the next - and often is

How has social media rewritten the ways you produce news/find stories?

Completely. Where we were once beholden to wires, recorded police message lines and phone tip-offs, we are now scouring Twitter, Instagram and Reddit for our stories.

Which types of stories do you pick up from social?

Metro is all about stories worth sharing and social is the place to find this kind of content, just as it is also the place to share it. From quirky images to breaking news and everything in between, all our journalists know they need to be tapped into social at all times.

If you had one recommendation for PR professionals trying to engage with you, what would it be?

Ditch the phone calls and @ us instead.

Find out more about the Social PR Strategies conference, featuring speakers from the Wall Street Journal, Nokia, Gumtree, Action for Children the Guardian, and many more.

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