Ethiopian Airlines appoints Emerald Media as UK PR agency

Ethiopian Airlines has appointed Emerald Media as its UK PR agency as it looks to broaden the appeal of capital city Addis Ababa.

Emerald Media, which is working on the account with immediate effect, has a brief to highlight Addis Ababa as a destination in its own right, as well as an emerging and convenient hub for other destinations in Africa.

Michael Yared, country manager, UK & Ireland at Ethiopian Airlines, said: "We selected Emerald Media following a competitive pitch because of its strong media contacts."


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