TSB problems draw chief back to Twitter after four months

Paul Pester, the CEO of new bank brand TSB, took to Twitter yesterday to deal with complaints from customers hit by payment processing problems.

Pester, who is interviewed in the current issue of PRWeek about the role comms plays in his business, had not published anything since his first four tweets in September.  

In the interview the CEO, who also responds personally to customer emails, says: "If I was a customer I’d want a message from a real person."

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