By Joep Cornelissen
Published by Sage Publications
Since the second edition of this book was published there have been a number of high-profile scandals in the corporate world, which is why the author, Joep Cornelissen, aimed to write a book whose chief aim was to provide a comprehensive and up-to-date treatment of corporate comms. This book does this and more.
By compiling theory and research with practical cases and examples, Cornelissen has provided a thorough and, more importantly, up-to-date overview of this area of practice within organisations. Critical issues in managing corporate comms are discussed and it provides the reader with appropriate theories, concepts and tools to use in day-to-day practice.
Most importantly, case studies used in the book are new, up to date and now have a better spread from around the world, meaning that the book meets the double demands of rigour and relevance.
From the infamous takeover of Cadbury by Kraft, to the crisis comms within the Metropolitan Police following the 7/7 attacks, the case studies cover a range of topics to which the reader can relate, enhancing the learning experience.
My only criticism would be that it would have been useful to see more information on key concepts such as investor and government relations, which are only mentioned briefly.
But all in all this well structured book is ideal reading for any PR student as well as practitioners. It equips the reader with a clear understanding of the concepts and tools of corporate comms.
Alex Duckett, senior account executive, Havas PR UK