Association François-Xavier Bagnoud (FXB International) appointed the agency following a competitive pitch involving Edelman, Freuds and The Good Relations Group. There was no incumbent.
Blue Rubicon will work alongside FXB International founder Albina du Boisrouvray to promote the FXB-Village methodology – a community-based solution to eradicate extreme poverty.
Consumers, stakeholders and governments will be the audience for campaigns in multiple territories including North America, Scandinavia and Europe.
