The first NHS Change Day was held in March last year and resulted in 189,000 pledges from NHS staff and communities to improve patient care and experience.
This year the initiative will take place on 3 March, with The Social Kinetic handling a large proportion of the work on a pro bono basis.
Working with the NHS Improving Quality Team, the agency has been tasked with helping to deliver 500,000 pledges for this year’s undertaking and turning it from a grassroots event into a national call for action.
Claire Cater, founder and MD at The Social Kinetic, said: "We’re excited and passionate about helping NHS Change Day grow and show the potential for staff to create a real and lasting difference to the NHS.
"Whatever real change, big or small, it all adds up to help create the world’s biggest ever collective healthcare movement.
Social media management and strategy for NHS Change Day is handled by JB McCrea.