New Zealand wine brand Brancott Estate appoints Wild Card for UK consumer PR

Pernod Ricard-owned New Zealand wine brand Brancott Estate has appointed Wild Card to handle its UK consumer PR.

The agency will run a brand awareness campaign to support Brancott Estate’s portfolio of wines and newer products such as Flight, a lower alcohol wine. The activity includes a partnership with food and drink expert Rebecca Seal.

Wild Card’s other food and drink clients include Mediterranean alcohol brand Gin Mare, Gü Puds, KitchenAid, Ryvita and Jordans.

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