The Cheung Kong Graduate School of Business (CKGSB) has engaged Burson-Marsteller to build awareness of the school among international business leaders, academic opinion leaders and prospective students.
The account will be led in the UK by director Michael Hartt, in the US by MD Daisy King and in China by MD Douglas Dew.
CKGSB is a private, non-profit, independent education institution that offers a range of MBA programmes focusing on providing the knowledge and networks to conduct business successfully between China and the West. In addition to its main campus in Beijing, it has campuses in Shanghai and Shenzhen and offices in Hong Kong, London and New York.
