Butlins calls in Unity as consumer PR and social media agency

Unity is to deliver a series of campaigns showing UK families how Butlins has evolved throughout its history after being appointed by the seaside camps’ owner Bourne Leisure for 2014.

Andrew French, head of PR and comms for Butlins, said: "We’re keen to show that our breaks are not only affordable, but are also modern and provide a rich experience for the whole family – and Unity’s ideas around how to dramatise this really inspired us."