Text 100 hires Ketchum's Lewis Webb as digital director

PR technology consultancy Text 100 has appointed Ketchum associate director Lewis Webb as digital director.

He will work on client business including Vodafone, Skype and BlackBerry and be based at the agency’s London office.

Most recently Webb has headed social media on the global Philips consumer lifestyle business and also led the global PR account for drinks giant Chivas Regal.

Cecile Missildine, EMEA regional director at Text100, said: "With his strong expertise, Lewis is the perfect addition to the team. He joins at an exciting time for the agency as we work with clients to develop innovative integrated comms campaigns which help brands connect with people in an inclusive and powerful way."

During his career Webb has worked on clients including Microsoft, Phillips, Samsung, Nintendo, Panasonic and Pfizer.

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