Christmas Comms Crackers #1: Getting Rage Against The Machine to Number One

Senior marcoms figures are letting us in on their favourite ever Christmas PR campaigns. In the first of the series Jon Davie, MD of digital and social media agency Zone, picks the successful campaign to make Rage Against The Machine's 'Killing in the Name' Christmas number one.

by Jon Davie
Battle: Rage Against The Machine campaign takes on The X Factor
Battle: Rage Against The Machine campaign takes on The X Factor

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