PRWeek Mentoring Project: Core Competencies for Female Comms Leaders

A checklist created by our mentors of the core competencies needed by a female comms leader.

Management skills

  • Leadership. Creating a sense of direction. Balancing control and inspiration with delegation. Building the right team.
  • People management. Empowering/motivating staff and peers, building confidence, handling conflict. Managing ‘up’ as well as ‘down’.
  • Managing men/women - attuning to work styles.
  • Financial management. Managing budgets, understanding financial context of comms work.
  • Project management/business strategy
  • Creating and presenting an argument/influencing skills
  • Building client confidence
  • Time management

Individual competencies

  • Presentation skills
  • Networking
  • Developing judgement/instinct
  • Developing presence
  • Creativity
  • Listening
  • Negotiating pay rises and promotions
  • Career planning
  • Confidence
  • Self-awareness and self-control


  • Stress management: resilience, understanding how to manage politics and negativity.
  • Preparing for, going on and returning to work following maternity leave
  • Flexible working - making it work
  • Maintaining personal relationships

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