Education charity the Edge Foundation has hired Tin Man Communications following its split from The Red Consultancy.
Having won a three-way pitch, which did not involve Red, Tin Man will be working on a brief to improve respect for vocational learning among employers, students and key stakeholders.
VQ Day, Edge’s flagship event on 4 June, will be central to the campaign as it celebrates the millions of people who this year will gain technical, practical and vocational qualifications.
The retained work will include press office support for the in-house team plus creative projects aimed at highlighting the skills gained by vocational learners.