Slendertone calls in Cirkle PR for "cultural conversations" work

Muscle toning company Slendertone has handed its six-figure UK consumer and social remit to Cirkle PR.

Cirkle will be tasked with engaging the brand in day-to-day "cultural conversations", while also helping to steer global strategy.

The account, won following a three-way pitch in which incumbent MSL did not participate, will include a "Focus on your Finish" influencer and content generation campaign.

Cirkle associate director Kay Glover will lead the account, with work beginning in January.

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