UNICEF is most followed international organisation on Twitter

All leading international organisations now have a Twitter account, and half of their leaders have active personal accounts according to ‘Twiplomacy’, an analysis by Burson-Marsteller of the way that international organisations use Twitter.

It found that the United Nations Children's Fund (@UNICEF) is the most followed international body, while @UNICEF and the European Organisation for Nuclear Research (@CERN) are the most effective tweeting organisations because their tweets are retweeted on average more than 100 times.

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