Aeroflot picks EM for financial PR brief

News in Brief

Russian airline Aeroflot has selected EM to handle its investor relations and financial PR following a competitive pitch.

The agency, spun out of M:Communications earlier this year, beat four other international agencies to secure an investor relations and financial PR mandate from Russia’s flagship carrier.

The team will be led by CEO Tom Blackwell and be based out of EM's London headquarters and Moscow office. Frontier PR will handle the brief in the US, led by managing partner Quinn Martin.

Blackwell said: "Aeroflot is a fantastic company, and is increasingly known as a premium global brand."

Aeroflot – Russian Airlines holds about 40 per cent share of its home market. The company’s shares are listed on Moscow Exchange.

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