Gong Muse has been handed a six-month brief to help launch Heritage Assets, which acquires photo archives of national interest and restores, protects and digitises the images.
The agency will seek to communicate the importance of digitising photographic heritage to trade and consumer media.
It will also promote Heritage Assets owner Save Photo.
Save Photo, which handles a range of material including slides, glass plates, photographic prints, and video, has worked with clients including Tesco, Boots and the British Film Institute.