Iceland Foods brings in Van for Christmas support

Iceland Foods has appointed Van Communications to boost its profile in the run-up to Christmas.

Van was appointed without a pitch to deliver a pre-Christmas national consumer media relations campaign to highlight that the retailer offers a better price, or superior quality at a matching price, against the UK’s major supermarkets.

The agency will focus on promoting Iceland’s range of festive foods and its Christmas marketing activity, including supporting its new TV advertising.

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