Sandra Macleod joins Reputation Dividend

Sandra Macleod, the founder and former group CEO of Echo Research, has joined Reputation Dividend as a partner and director.

Set up by ex-Interbrand specialists three years ago, Reputation Dividend quantifies the economic value of the corporate reputations of listed companies.

In addition to developing Reputation Dividend in London and New York, Sandra also runs her own advisory agency called Mindful Reputation, with leading NYU academic, Professor John Doorley.