MHP Communications is working for Nicola Horlick to promote her new crowdfunding business Money&Co.
The online platform, which was announced on 3 November and launches fully in early 2014, aims to provide accessible finance to growing businesses and investors.
Horlick, the financier dubbed one of the City's first 'superwomen', came to prominence in the 1990s by turning around Morgan Grenfell Investment Management.
MHP is providing a range of services including strategic advice, media relations and stakeholder engagement, as well as handling Money&Co’s social media approach and channels.
The agency is working alongside sister Engine agencies Calling Brands and Fantastic Thinking, which have developed the brand and website respectively.