Nine in 10 European PR chiefs say their CEO's ability to communicate is crucial

A survey of Europe’s top communication leaders has revealed that the ability of business leaders to communicate is critical to the success of large organisations.

Nine out of 10 chief communication officers throughout Europe said their CEO’s capacity to deal with the media and other critical audiences had become interwoven with the overall success and reputation of their corporations.

The European Chief Communication Officers Survey (ECCOS) was conducted by academics from five European universities, co-ordinated by the European Public Relations Education and Research Association and supported by Ketchum.

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