Insignia, a Dubai-headquartered agency specialising in hotel and leisure clients, has launched a PR division.
Insignia PR will be led by director Gabriela Asquith heading a team of creative writers, strategists, and storytellers.
The agency was founded in 2003 and currently works with over 60 hotels across 20 countries, including Jumeirah, Waldorf Astoria and Starwood.
"We have provided pre-opening support to over 19 hotels in 10 countries and it was time to add PR to our disciplines as we noticed a clear need in the market for specialist PR and representation services," said founder and CEO Guarav Sinha.