Capella PR secures Kiddicare brief

Capella PR has been appointed by baby products retailer, Kiddicare, following a three-way pitch.

Kiddicare was acquired by Morrisons in 2011 for £70m and operates 11 baby superstores across the UK.

The brief is for a six-month campaign to support the retailer through Christmas and the New Year and into spring when Kiddicare launches a new range of own-brand products.

It also includes an element of b2b PR to help Kiddicare develop partnerships with new suppliers.

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