Ideal Home Show turns to Frank PR after Stuart Higgins split

Frank PR has landed the Ideal Home Show 2014 as part of a review following the end of the organiser's long relationship with Stuart Higgins Communications.

Ideal Home Show: The two-week event is claimed to be Britain's biggest exhibition

Media 10 used Stuart Higgins Communications to promote the show from the time it acquired the exhibition from the Daily Mail group in 2009 up until this year’s event.

However, client and agency parted company this summer with both sides putting the split down to changed priorities for the agency following its integration into the sports division of Chime Communications.

This resulted in Media 10 group marketing director Rob Nathan pitching out a one-off PR contract for the flagship Ideal Home Show event on 14-30 March 2014 at Earls Court in London.

"Frank has been engaged for the spring event initially," he said, praising the agency’s "combination of clever insight and endless creativity".

Nathan added that the launch of two Ideal Home Show spin-off events in Manchester next year would bring more opportunities for PR agencies.

"We always review agency performance on an event by event basis, so will make decisions on the two Manchester events in the coming months," he said.

Media 10 also uses Scottish agency Incentive Media for the Glasgow Ideal Home Show and asked the agency to work on this November’s London event, Ideal Home Show at Christmas.

Both Nathan and Stuart Higgins Communications founder Stuart Higgins described the split as amicable and spoke highly of their long working relationship, which stretches back eight years, according to Higgins.

Higgins said the split was a result of the agency’s need to focus on sport and sport-related clients as part of the CSM Sport & Entertainment group of companies.

"It was felt Media 10 did not fit into this particular portfolio of clients," he said.

Media 10’s other owned and managed events include Grand Designs Live and Britain’s Next Top Model Live.

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