College Group enters China with acquisition of local agency

College Group has boosted its ability to serve clients in Asia by buying PR people, a Chinese agency with offices in Shanghai, Beijing and Hong Kong.

College Group also has a Hong Kong office, but the move gives the private equity-backed business access to the mainland.

PR people was founded in 2004 by Uhi Hui and specialises in corporate communications, issue management and consumer marketing.

Hui will become a managing partner at College Group and join the global corporate practice board led by managing partner Tim Fallon.

The Chinese agency will work alongside College Hill's existing financial, corporate and IR communications business in Hong Kong, which is led by managing partner Anne Pang.

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