DeVries SLAM picks up Hardys wine account

Accolade Wines-owned brand Hardys has hired consumer PR agency DeVries SLAM to drive reappraisal of the brand ahead of a new advertising campaign this quarter.

Work will include campaign-led publicity, events, press office, digital content creation and social media community management.

Anya Saikkonen, marketing manager for Hardys, said: "We were really impressed by SLAM’s strategic approach to the brief; the ideas they presented were fresh and highly creative."

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