Lucy Neville-Rolfe receives PRWeek Lifetime Achievement Award

Baroness (Lucy) Neville-Rolfe, the former group director of corporate affairs at Tesco, has been recognised with PRWeek's Lifetime Achievement Award.

She first came to public prominence in 1997 when she took up the role at Tesco, reporting directly to the CEO.

Her sure-footed performance as chief spokesman on brand issues, government relations and controversies such as Tesco’s treatment of suppliers is widely credited as being instrumental in Tesco’s expansion from UK market leader to a £72bn global business.

Ruth Wyatt, brand editor of PRWeek, said she was "a brilliant operator who has inspired communicators from both genders to aspire to the highest levels".

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