The past 12 months have been exceptional for the 20-strong team at Insight Public Affairs. It has focused on delivering clients' commercial objectives, not tactical metrics.
Highlights include averting the threat of an OFT inquiry that targeted the motor insurance industry, securing favourable endorsement from ministers on the value of the fair-share model in debt management, and a U-turn by NICE to ensure patient access to an innovative cancer treatment.
The agency has enjoyed a 65 per cent win rate in pitches, with victories over Bell Pottinger (Emirates), Burson-Marsteller (PFRA) and MHP (R3 Insolvency). These, and many other new clients, will help the agency exceed the £2m revenue mark in 2013, up 50 per cent from 2012.
Insight has masterminded high-profile policy initiatives including publishing an in-depth digital resource called David Cameron’s Dashboard that tracks the progress made on the pledges of the coalition Government three years on.
It has also demonstrated commitment to the industry through leadership on ethics, internships and diversity. In November 2012, it became the first PR agency accredited by Living Wage UK for paying the London Living Wage to all staff, including interns.
It also published its own agency Code of Conduct that goes further than the APPC, CIPR and PRCA codes. It proactively engaged the media when it was the subject of an undercover media sting and was congratulated for its integrity. A well deserved win.
"The past year has been very exciting for Insight. Not only has it had real commercial success, but its truly ethical approach and team spirit shone through"
Nigel Prideaux Group director of comms, Aviva