GolinHarris is an agency on a mission. Despite taking home PRWeek’s International Consultancy of the Year 2012 for its bold restructure of its agency model, it did not let success go to its head. It knuckled down to prove its agency overhaul would work in the long-term.
The agency achieved its highest ever level of employee satisfaction (86 per cent) in a survey, with 82 per cent of employees believing the new model offered additional learning and career opportunities, while 92 per cent said the company was going in the right direction.
Clients seem to agree as well. In 2012, the agency’s pitch win rate hit 81 per cent, adding 36 new clients and projects including Cadbury, Dove, Virgin Media, Smirnoff, Leica, William Hill, Novartis Afinitor and Continental Tyres. It also secured 43 new projects from existing clients, with a client retention rate of 85 per cent.
It invested heavily in its creative team, and partnered with Blur’s Alex James to launch a new version of its digital global co-creation platform The Bright Collective. It bought health specialist Virgo Health in July 2012 and opened Virgo offices in New York and Singapore.
This resulted in the highest growth in the agency’s history – and another PRWeek trophy to add to the cabinet.
"An inspirational example of agency innovation from a truly energised and authentic team"
Nigel Dickie Director, corporate and government affairs, Heinz