Muesli company Cuckoo has brought in Palm PR to handle comms around its new Bircher range.
Following the brand’s launch at the Lunch! trade show, work on the wheat-free muesli will include outreach to trade media and offering support to the Cuckoo founders in negotiations with potential buyers and retailers.
A wide-reaching consumer PR campaign will make up the second phase of outreach once key stockists have been secured.
