Kindred will focus on raising the profile of the brand in national, regional and sector media, while launching a number of campaign activities to ensure more UK businesses are aware of the breadth of its services, not just its well-known accreditation scheme.
The activity is intended to communicate IIP’s shift from a single product-orientated business to a central hub of insight, guidance and good practice on the value of talent.
The account will be led by Ruth Kieran, managing partner at Kindred.
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