Online delivery service The Recipe Kit has appointed food and drink PR agency Palm PR to support its UK launch with a campaign across trade and consumer media.
The company, which delivers recipes along with the ingredients, made the appointment after a competitive pitch.
Palm PR has been given a brief to grow the company’s customer base and educate consumers about the service that it provides.
Key to the strategy will be to deliver first-hand reviews of the service from food and drink publications, journalists and bloggers to secure trusted testimony and endorsement.