Volkswagen Commercial Vehicles has appointed Limelight to grow the profile of its new partnership-focused brand promise in the marketing and business press.
The firm makes what it claims is the world’s best-selling van, the T5 Transporter.
It is keen to focus on its credentials as a business partner as opposed to a pure vehicle provider.
Limelight’s remit will include highlighting its client as the leading choice of business vehicle to its core business audience, as well as promoting its new customer-centric marketing strategy.
The agency will work closely with the in-house marketing team, and Volkswagen Commercial Vehicles’ head of PR Pietro Panarisi.