RLM Finsbury has opened an office in Singapore to advise and support clients in South East Asia.
The Singapore office will work closely with the agency's established Asian operations in Greater China.
Simon Moyse, a Finsbury partner with more than 15 years of comms experience, has relocated to Singapore to manage operations across the region.
Moyse was previously based in Dubai, where he established Finsbury’s Middle East operations.
Roland Rudd, chairman of RLM Finsbury, said: "Clients in South East Asia are increasingly seeking strategic communications advice to help them meet their business objectives."
Finsbury's move follows other UK agencies turning their attentions to the country.
In June Bell Pottinger Private deputy chairman Piers Pottinger moved to Singapore, the company's Asia headquarters since 2010, from the UK in a bid to boost the company's client base in the region.
Earlier the same month Newgate Communications opened a Singapore office led by former Kreab Gavin Anderson managing partner Terence Foo.