Matthew Dransfield, head of group media relations at Direct Line, has joined insurance intermediary Towergate.
He has taken the new role of group comms director, and is responsible for devising and implementing a comms strategy across internal and external audiences.
Dransfield reports to group marketing director Lindsay Forster, who said: "Matt has extensive sector experience and accomplished leadership in managing corporate reputation. This will be invaluable in building on our strategy and driving greater brand and product awareness with customers."