Flop of the month: National Trust's two-day takeover of the Big Brother House

PRWeek sub-editor Kevin Impey is dumbfounded by the National Trust's takeover of the Big Brother House for two days to try to communicate with younger people.

by Kevin Impey
National Trust: Big Brother takeover (Picture credit: Ian West/PA/Press Association Images
National Trust: Big Brother takeover (Picture credit: Ian West/PA/Press Association Images

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