A new dawn for PRWeek

Ruth Wyatt: PRWeek brand editor
Ruth Wyatt: PRWeek brand editor

One of my favourite quotes is: "Words are, of course, the most powerful drug used by mankind" (Rudyard Kipling). My name is Ruth. I am 47 and I've been an addict for 46 and a quarter years.

Words are deeply, seriously compulsive. I'm pretty confident everyone in PR agrees. Creating the monthly version of PRWeek for an audience of fellow addicts - opinionated, passionate, clever, curious, creative, insightful, interesting people who are totally tuned into media of all forms - is a challenge and a privilege.

So welcome to our first monthly. We are taking a radically different approach to the weekly title. News is going solely on our brand spanking new website, which means we will be able to keep you updated constantly throughout the day. That leaves the magazine free to explore issues in depth and to deliver a meaty, thought-provoking, high value read.

We've looked at the agency model and why it's outdated. We've heard how PR and procurement are gradually becoming happier bedfellows. We've touched on big data and the potential of the Quantified Self movement. We talked to Sir Martin Sorrell about how well placed PR is to deal with the challenges of the new media landscape.

But there's more to life than just the heavy stuff and we seek to be entertaining as well as intelligent. So you'll find our resident shrink dispensing advice on how to thrive in a pressure cooker. National storytelling laureate Katrice Horsley reveals what inspires her - I urge you to see her perform, she is truly inspirational - and what are PR people if not storytellers?

There's more. A lot more. And we'd love to hear a few words from you on what you think of it. Come on, give us another fix.

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