Hudson Sandler to highlight importance of “call compliance” to City firms

Corporate comms agency Hudson Sandler has been tasked with launching a campaign to stress the importance of call compliance to City decision makers.

Mobile phones: Call compliance products
Mobile phones: Call compliance products

Call compliance firm TeleWare has hired the agency to support the development of its brand in the Square Mile.

The firm specialises in providing technology and services, such as mobile call recording, to help companies ensure they are adhering to laws on mobile communications.

The agency has been briefed to help inform and drive preference among those financial services organisations impacted by the evolving regulations in mobile communications.

The agency will roll out a campaign in October to help TeleWare connect with key figures in the City, raise awareness of the need for call compliance and push the issue up the news agenda.

Stuart Brown, customer experience director at TeleWare Group, said: "TeleWare is a leader in communications compliance technology but to date we haven’t engaged with our audiences as effectively as we might have done.

"We recognise that call compliance isn’t a new issue, however there is still uncertainty around who is implicated, the severity of the potential impact to businesses and the operational costs associated."

He added: "We’ve identified that potentially as many as half of the UK’s financial organisations may be exposed, opening them up to significant fines and ultimately potential loss of operating licence. As we have seen from recent fines, these are no parking tickets. Non-compliance is a really big deal."

Kirsty Leighton, Hudson Sandler MD, added: "We will be working to amplify TeleWare’s ‘Think Beyond’ brand proposition and supporting it in fulfilling its business strategy. We will be working to push the issue of call compliance higher up the news agenda to inform and educate the financial services sector around the immediate issues surrounding call compliance and the evolving regulations."

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