Boles joined the agency this week after a career as a journalist that has spanned four national newspapers.
She was most recently City and business editor of the Sunday Express for five years. Previously, she worked for The Sunday Times as a business reporter, The Business as chief reporter, The Observer as personal finance reporter and Money Marketing as deputy news editor and chief reporter.
In her new role, Boles will work on campaign planning, content development and reputation leadership coaching.
The agency will draw on her experience across business sectors spanning economics, transport, defence, telecoms, energy, utilities, basic industries, mining, aviation, retail and leisure.
John Mahony, CEO at ReputationInc, commented: "Creating compelling campaigns and content will be a critical reputation driver for businesses in the future.
"Tracey’s years as a highly respected journalist with extensive media expertise will provide ReputationInc with the opportunity to share this valuable knowledge with our clients."