Flack's Week: Romeo Dunn and the robot

Who brings together So Solid Crew's foremost poet of love Romeo Dunn, a blinged-up robot promoting a price comparison website and a swish car? Ogilvy PR, that's who.

Confused.com: Bringing people together
Confused.com: Bringing people together

How long did the process last? Probably longer than 21 seconds. Why did it all happen? Flack is a bit Confused.com.

Flack can’t quite work out the theme that Carswell Gould was going for here, but in unifying animals with ballerinas it must have been some high-concept, deeply planned statement of intent about the agency and its strategic goals. Their clients, PSP, which hosted the party, must have been well impressed. Nothing to do with being one short of onesies at Primark eh, guys?


Ketchum’s Samantha Wilkins probably didn’t want the distraction as she prepared to help turn a shedload of fruit and veg into some rather tasty smoothies, and all in aid of charity, but the photographer wouldn’t go away. "Yep, it’ll look really natural, just hold a few bananas," they persisted. That’s what they said to David Miliband. Still, Flack applauds the effort...


What is it with super sporting PRs these days? Isn’t tweeting, hounding journalists and badgering Flack with pictures enough for them? Apparently not. First there was OnePoll’s James Coleman doing a duathlon, now it’s Promote PR’s Sue Anstiss (pictured below) who is joining this pantheon of keenos. Credit where it’s due though, Anstiss is no amateur – she represented Team GB, in the 45- to 49-year-old age group in the triathlon world championships in London. Duathlon? Pah, three is the magic number...

Having been thrown in at the deep end during his final comms job at the Beeb over the past year, Cambridge University’s new PR head honcho Paul Mylrea was espousing the virtues of scuba diving in Britain: "Great to train in the winter..." he enthused, piquing Flack’s interest, "...then you’ll really know what hardship is." Maybe not so much then…

Meanwhile, Brent Council’s Richard Stokoe has been getting an eyeful lately. The swimming enthusiast got more then he bargained for when he went to Hampstead Heath’s men’s ponds only to stumble upon a particularly sporty naturist. "He was doing star jumps," he recalls. "It was absolutely massive". Flack doesn’t think he was talking about his swimming cap…

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