Pedersen said: ‘Successful firms of the future will be masters of Big Data, able to tease out insights that drive game-winning strategies for clients. We’re building that firm today.’
The Huntsworth-owned network has unveiled a new logo and website, and announced it is rebranding its five Dutko Grayling offices in the US as Grayling offices.
Grayling chief promises move to 'big data' future as part of rebrand
Grayling's new chief executive Pete Pedersen has claimed 'the communications business has become a technology business', as the firm updates its logo.
