B&Q repitches UK PR work amid staff cuts

DIY retailer B&Q is reviewing its entire UK PR account, which has been held by Z PR for four years.

B&Q: Invited Z PR to repitch
B&Q: Invited Z PR to repitch

Z PR, which is repitching for the business, won the consumer, corporate and CSR work in a surprise appointment in 2009.

At the time, the work was thought to be worth close to £1m in fees for incumbents Hill + Knowlton Strategies and The Red Consultancy.

In May B&Q owner Kingfisher reported its group first-quarter profits fell by nearly 30 per cent, blaming weak demand and the cold weather for impacting sales. The group also owns Screwfix and Castorama.

Since then, it has been reported that the 365-store DIY retailer has made around 180 staff redundant and replaced the roles of senior manager, stock, and senior manager, service, with the single role of deputy manager.

A B&Q spokesperson said: ‘We are currently reviewing our PR requirements. This is in line with reviews of agencies supporting other marketing disciplines, including creative, media, social media and print, which have taken place in the past year.’

In November it appointed Karmarama to handle creative work and MEC to look after its £38m media planning and buying business following a pitch.

Karmarama is behind the ‘unloved rooms’ adverts that have run this summer and involve comedian Rob Brydon and singer Pixie Lott.

The owner of B&Q rival Homebase and Argos, Home Retail Group, appointed Blue Rubicon and Shine Communications to its PR account last October.

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