City sightseeing pass company Leisure Pass Group appoints KBC

Leisure Pass Group, which sells passes to attractions in London and other cities, has taken on KBC PR & Marketing to manage its global PR programme.

The London Pass: developed by Leisure Pass Group
The London Pass: developed by Leisure Pass Group

The specialist travel agency won the five-figure account, which was previously held by Siren Communications, through a competitive pitch and will start work on Monday 9 September.

Leisure Pass Group develops and markets city sightseeing passes, which offer free entry or the right to ‘skip the queue’ at participating attractions. The company owns and operates the London Pass, Paris Pass and Berlin Pass, and owns the New York Pass and Philadelphia Pass, which are operated by a franchisee.

The company also provides the Leisure Pass Operating System (LPOS), which serves as the technology behind a number of other city sightseeing passes around the world, including products in Stockholm, Copenhagen and Lyon.

KBC is aiming to secure global media coverage for the London, Paris and Berlin passes and will work with the travel trade and technology media to support new business initiatives for LPOS.

The account will be directed by KBC PR director David Ezra and the agency will report to Leisure Pass Group chief executive Darran Evans and director of product marketing Amanda Truman.

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