The country is known internationally for its ski resorts and the agency will now also raise its profile as a top summer activity destination, promoting places such as Grandvalira Bike Park.
Red Driving School has given PHA Media a 12-month retained brief for traditional and digital PR.
MC2 has been appointed to support Boost Juice Bars' plans to open another 30 stores in the UK during the next three years.
Aspectus PR has been brought in by eToro, the world's largest social investment network, to raise its profile in the UK following recent regulatory approval.
The CIPR is holding The Public Relations Show at The Business Design Centre in London on 26 November. The show will bring 1,000 practitioners together to network and discover the latest trends.
MHP has expanded its international presence with the acquisition of a controlling stake in Hong Kong-based corporate and financial comms agency The Consultancy.
Alastair Gornall, the chairman of Blue Rubicon, has taken the role of chairman of political communications business Dods, succeeding Kevin Hands on 26 September.
GolinHarris has opened an office in Milan headed by president Franco Ricchiuti and managing director Diego Ricchuiti, who retain their respective roles as president and chief growth officer of sister creative agency Draftfcb Italy.
The Communications Store has hired Simon Sanett as digital director. Sannett was poached from Freud Communications, where he was digital strategist for two years. He joins social media consultant Emily Johnston and digital manager Cody Eastmond as part of a team offering leadership across all of the TCS divisions.
West Elm, a home furnishings retailer, has hired Neville McCarthy to launch its brand in the UK after a pitch. The chain has 51 stores in the US, Canada and Australia and will open its first London store in November.