Salix to launch rheumatology awareness campaign in UK

The British Society for Rheumatology (BSR) has appointed health specialist Salix Consulting to launch a major awareness campaign.

Awareness raising: 'Simple tasks' campaign from British Society for Rheumatology
Awareness raising: 'Simple tasks' campaign from British Society for Rheumatology

Salix won the two-year project through a competitive pitch and will launch the ‘Simple Tasks’ campaign in the UK.

The campaign, developed by the American College of Rheumatology, launched in the US in September 2011 and will now be adapted and implemented in the UK.

BSR president Dr Chris Deighton said: ‘This campaign points out that the simplest tasks can be impossible for people with rheumatic conditions and aims to make more people aware of the wide range of arthritic disorders and the work of rheumatology health professionals.'

It aims to reach policy makers, health professionals and the general public and will highlight the need for early recognition and referral of rheumatic disease.

Salix is planning to develop a campaign to support the launch of the Simple Tasks white paper, developing a bespoke media plan, incorporating social media and PR activity for the each of the four key audiences: policy makers, referring doctors and commissioners, BSR members and the general public.

Salix will work with head of policy Nona Ahamet and head of marketing and communications Zena Wigram.

Deighton added: 'Appropriate and timely referrals to rheumatologists, and understanding the importance of rheumatology, will help more people with rheumatic conditions to be treated within the window of opportunity – the first weeks and months after their symptoms start.'

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