Rain will focus on driving school sign-ups to the annual fundraising event in October.
The Guardian Media Group has hired Virgin Media’s head of public affairs and policy Matt Rogerson as head of public policy and The Coca-Cola Company’s head of comms for 2012 Olympic sponsorship Katie Thompson as head of media relations.
WPP’s Addison Corporate Marketing has acquired a majority stake in 65-strong online corporate comms agency The Group. The combined business will trade as The Addison Group.
Threepipe has been appointed to handle online PR and digital marketing for the launch of WeSwap, a peer-to-peer currency exchange service.
The Good Relations Group has signed a membership deal with the PRCA making nine of its PR companies part of the association.
Antler, the luggage and accessories brand, has brought in Maverick Publicity to handle its PR.
Caro Communications has been hired to increase the popularity of the Sir John Soane’s Museum in London.
DirectBlinds.co.uk, the window blinds retailer, has appointed Shackleton PR to handle its PR and social media.
PRWeek will not publish an edition on 30 August, but will return on 6 September.