The PM wrote that the technology’s ability to tap shale gas was ‘a massive opportunity to help families with their bills and make our country more competitive’ that outweighed ‘any very minor change to the landscape’. He promised ‘fracking is safe… if properly regulated’.
How I see it
Nick Williams, senior partner and head of public affairs, FleishmanHillard
David Cameron’s ‘Frack the South’ article was a desperate last-minute attempt to stop the momentum that had been building for weeks against fracking.
Unfortunately, it was too little too late. Both the Government and the industry have failed to learn the lessons of introducing other forms of energy into the country, such as onshore wind.
By refusing to take the critics on from an early stage, the Government and the fracking industry have allowed scaremongers to gain support in local communities.
The industry – backed by the Government – must pool its resources into a unified campaign to communicate the real facts to political stakeholders, local communities and the wider public. Without this, fracking will die before it has proved its credibility.
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