Hit or miss? David Cameron sets out government support for fracking

David Cameron supported the use of fracking in The Daily Telegraph amid unease over its impact on the landscape and environment and protests focused on exploratory drilling in Balcombe.

Back fracking: Cameron sets out backing (Credit: Getty Images)
Back fracking: Cameron sets out backing (Credit: Getty Images)

The PM wrote that the technology’s ability to tap shale gas was ‘a massive opportunity to help families with their bills and make our country more competitive’ that outweighed ‘any very minor change to the landscape’. He promised ‘fracking is safe… if properly regulated’.

How I see it

Nick Williams, senior partner and head of public affairs, FleishmanHillard

David Cameron’s ‘Frack the South’ article was a desperate last-minute attempt to stop the momentum that had been building for weeks against fracking.

Unfortunately, it was too little too late. Both the Government and the industry have failed to learn the lessons of introducing other forms of energy into the country, such as onshore wind.

By refusing to take the critics on from an early stage, the Government and the fracking industry have allowed scaremongers to gain support in local communities.  

The industry – backed by the Government – must pool its resources into a unified campaign to communicate the real facts to political stakeholders, local communities and the wider public. Without this, fracking will die before it has proved its credibility.

Was Cameron's article a hit or a miss? Tell us in the comments. below.

Read Anthony Hilton's latest column on the fracking industries PR battle 

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