The world’s second largest mobile operator, which has over 400 million customers in over 30 countries, is preparing to unveil a new international consumer comms strategy after ending its multimillion pound sponsorship of the McLaren F1 team earlier this year.
Ogilvy has been brought in as the firm’s global consumer PR agency to providing campaign advice and execution support across key markets.
The agency will report to Vodafone group communications director Matt Peacock and Amanda Andrews from the Vodafone group external comms team.
Peacock said: ‘Bringing Vodafone's new own-brand marketing approach to life will require great creativity, a deep understanding of techniques to engage audiences across different cultures, and rigorous operational skills.’
Tghe agency will work with a number of creative, digital and event management agencies under the direction of Vodafone group brand director Barbara Haase and head of brand engagement Louise McEwen.
There will be no changes to local consumer PR agency arrangements in each of Vodafone's markets.