Campaigns case study: Full speed ahead for electric vehicle drive

Drayson Racing Technologies, a sustainable motorsport and research and development business led by former science minister Lord Drayson, sought to demonstrate the UK's leadership in the electric vehicles (EVs) sector. It also wanted to prove that EVs could be fast, 'sexy' and dependable. It hired Influence Associates to help with a campaign, ahead of the start of an electric version of Formula 1, the FIA Formula E championship, in September 2014. They discovered that the world electric land speed record had stood at 175mph since the 1970s. Drayson Racing had converted its Le Mans prototype to run as an EV and believed it could beat the record.

by Kate Magee
Electric shock: Lord Drayson celebrates smashing the 40-year-old land speed record
Electric shock: Lord Drayson celebrates smashing the 40-year-old land speed record

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